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Soft, warm and durable – this is how flannel stays beautiful for a long time

Washing and caring for cotton flannel

To keep your flannel shirts and blouses soft and cuddly for longer and prevent them from becoming rough or hard, wash them inside out on a gentle cycle at a maximum of 30°C. Use a mild, liquid detergent. Avoid fabric softener, as it will clump the fibers together over time, causing the fabric to lose its fluffy texture. It's best to air dry flannel by hanging it up – gently stretching it into shape or shaking it out before hanging it up will reduce wrinkles and make ironing easier.